Crafting engaging digital experiences that drive results
As an experienced User Researcher and Designer, I specialise in delivering user-centric insights for complex problems. I am skilled in qualitative, quantitative, and ethnographic research, data analysis, and synthesis to uncover user needs and opportunities. My focus is on designing sustainable products for diverse audiences. With a master's degree in Advanced Design Informatics and over a year of experience in digital design, I am committed to delivering research solutions that meet both business objectives and user needs. need to know where to look. I had always shown proclivity towards art and finding creative ways to disentangle a problem, since I was a child. Now, I have realised that representation of information with a strong CS background along with deep knowledge of the cognitive aspects of organisation could help me create efficient information architectures and effective user interactive designs. My pursuit is to challenge myself to explore and comprehend the complex ways technology interacts with people and not restrict myself to some laid out steps. In my spare time, you can probably find me painting , reading a book or appreciating a good cup of coffee.
/
PeaceRep
December 2022 - now
UX Lead
Leading the planning and conduct of usability tests for the organisation’s web platforms translated into consumer needs and opportunities. Conducting in-depth analysis of user research data and informing prioritised recommendations to stakeholders. Collaborating with cross-functional teams to develop wireframes, user flows, and interactive prototypes for multiple web applications.
/
University of Edinburgh
January 2022 - August 2023
Website Content Design Intern
Conducted comprehensive research and user testing to ensure website architecture and content were easy to understand and met user needs. Applied data insights to inform decision-making processes for the marketing and website teams, Contributed towards the development of timelines/priority lists. Honed skills like content management and curation, web analytics tools like Google Analytics and CrazyEgg, and SEO strategies.
/
University of Edinburgh
may 2022 - June 2022
User researcher
Worked with the UX principles on search and findability, Information Architecture, Information seeking.
Conducted a series of user research – competitive analysis, interviews, created user personas and the initial heuristics of the database search tool and website to inform evidence-based design solutions.
/
Bids and Beyond
June 2021 - July 2021
User experience designer
Collaborated with a team of four UX designers on a consulting project for a client in the ed-tech industry. Liaised with client meetings, gathered requirements from client briefs and presented design solutions aimed at enhancing the client's online presence and promoting their goal of disrupting the education sector.
Utilised design thinking techniques, including competitive analysis, scenario creation, empathy mapping, and information architecture development, to inform wireframing and screen design using Figma.Conducted a heuristic analysis to ensure the final product met user needs and client expectations. Collaborated with product owner and development team to ensure designs are implemented effectively.
Contributed to in-house graphics using Adobe Illustrator and supported the preparation of client proposals using the Double Diamond model to showcase the design process.
/
Codefree Technologies
September 2020 - february 2021
UX/ui Design Intern
Key responsibilities involved using Adobe XD to create responsive mobile and web designs for internal projects. Built the applications designed on Bubble.io, complete with a responsive UI and backend.
%402x.svg){kind=icon}
%402x.svg){kind=icon}
%402x.svg){kind=icon}
%402x%20(1).svg){kind=icon}
