Project Overview
Worked in a team of 3 Experience Designers on an ed-tech platform with the vision to change the way we look at online education. Their existing website and features were not up to par with their competitors, they wanted to design a platform that ensures it promotes the goal they had of changing up the education sector. We started off the journey by providing an optimized solution to accelerate the user journey through screens. Our user research is structured, and the data points obtained allowed us to understand our user’s ecosystem. We applied design thinking and performed competitive analysis, created scenarios, and build empathy maps, followed by information architectures that acted as the source of our wireframes. We finally designed our screens and conducted a heuristic analysis to ensure we built something tangible.