Project Overview
The aim of the re-design of the PA-X website to determine the needs and requirements of potential users of PA-X Search tool, including how to optimise the search and filters, provide necessary information to the user and eliminating unnecessary clicks in navigation. We do user interviews with internal users within the team as well as external users to pinpoint the user needs and frame the design requirements based on user needs, search engine best practices and to explore the idea of an interactive map as a search entry point. We conduct competitor analysis for Map as a search entry point and search engine best practices based on the design specifications. After that, we present our design concepts for restructuring the PA-X database search tool and choose the one that best satisfies the requirements in order to improve user engagement.