I collaborated with the PeaceRep Communications Team to gather requirements for Digital Engagement Metrics. Building upon the defined metrics, I designed and implemented custom Looker Studio dashboards as digital engagement trackers for the PeaceRep and PA-X websites. I integrated Google Analytics data to the dashboards to provide comprehensive visualisations of website performance, user interaction behaviour, and engagement. It enabled the team to streamline their process to track and report digital engagement across multiple platforms. It also notified them of the top channels driving traffic and the popular content to formulate effective communication strategies.